Author: Lisa Lord

Experienced and results orientated Lisa delivers exceptional customer service, reflecting her commitment to her clients’ success. She combines a warm, compassionate personality with steely determination and focus. Lisa’s early experience working in Media followed by her career in the Real Estate Industry that spans over 25 years is where she has honed her Sales, Marketing and Customer Service skills. Dedicated to her clients’ success shines through in her everyday approach and she is both passionate and proactive with a genuine knowledge and belief that Mystery Shopping can make a huge difference in your business. Lisa is an avid bibliophile and works as a writer and editor in her spare time.

Top Guns for June 2026!

We have officially hit the halfway point of 2026, and the competition on the national leaderboard is heating up!

When One Lead Question Turns the Whole Sales Process Upside Down

Our client asked us to move away from our usual lead enquiry approach. Rather than asking about membership pricing, joining offers or general information about the club, our mystery shoppers introduced a more specific training goal and asked how the club could support them. WOW – did this turn the apple cart upside down.

Top Guns for May 2026!

Huge congratulations to the three fitness industry pros who dominated their mystery shops and took home the May Top Gun Award:

How Do Your Teams Respond to Their Mystery Shop Report?

The last couple of months have been incredibly busy with many mystery shopping reports delivered across a range of fitness businesses. We mystery shopped via Web enquiries, Call enquiries, Walk In Tours and In Club Class Experiences. As always, the results provided valuable insight into the real enquiry and tour experience prospective members receive when they first interact with your club.