Author: Lisa Lord

Experienced and results orientated Lisa delivers exceptional customer service, reflecting her commitment to her clients’ success. She combines a warm, compassionate personality with steely determination and focus. Lisa’s early experience working in Media followed by her career in the Real Estate Industry that spans over 25 years is where she has honed her Sales, Marketing and Customer Service skills. Dedicated to her clients’ success shines through in her everyday approach and she is both passionate and proactive with a genuine knowledge and belief that Mystery Shopping can make a huge difference in your business. Lisa is an avid bibliophile and works as a writer and editor in her spare time.

Pick Up the Bloody Phone: The Missing Piece in Gym Sales Success

Want your gym to stand out in a crowded marketplace? Then get your team to Pick Up the Bloody Phone!

Five Compelling Reasons For Mystery Shopping Before The Busiest Sales Period For Your Gym

I truly believe that mystery shopping is the greatest asset to preparing and then closing more sales than ever before! Here’s why:

The Fear Factor for Business Owners – Mystery Shopping!

It is such a pleasure to deliver amazing reports to our clients – however it is the less favourable reports that truly test both my resilience and that of my clients.

Impressive Greetings: Insights From Mystery Shopping

I am going to share some wonderful positive feedback from our mystery shoppers who toured Clubs over the past month, along with my personal favourite recent welcoming experience.

Time to Reward The Amazing Tours In Your Gym

After mystery shopping fitness businesses across Australia (and now New Zealand) for over a decade there is one question that has frustrated us: how do we reward a staff member immediately who delivers the perfect tour?

The Perils of Unanswered Web Enquiries

In the words of one of my Mystery Shoppers “I was ghosted”. Picture this: You’re eager to kickstart a new journey at a fitness club.

The Authenticity Of Mystery Shopping – Genuine Words Matter

At Mystery Shopping for Fitness Businesses the authenticity of our reporting is why our clients love their reports. The genuine unfiltered feedback sets us apart from our competitors.

Textual Harassment & Navigating the Fine Line between Persistence & Annoyance

As much as follow up is an extremely important part of nurturing relationships and communicating promotional oﬀers etc. there must be a balance between persistence and annoyance.

From Mystery Shopper to Unexpected Membership!

What started out as a standard mystery shop assignment for one of my team (let’s call her by her ‘alias’ name Chloe) turned into a fabulous win win situation for both my client and for Chloe!

A Day in the Life of a Mystery Shopper

Mystery Shopping is a challenging but fascinating job and I never know what to expect when I walk into any fitness/health/wellbeing facility. I actively engage in conducting numerous Mystery Shops myself, and I love immersing myself in the diverse ‘In Club Experience’ firsthand at the clubs we visit.