Author: Lisa Lord

Experienced and results orientated Lisa delivers exceptional customer service, reflecting her commitment to her clients’ success. She combines a warm, compassionate personality with steely determination and focus. Lisa’s early experience working in Media followed by her career in the Real Estate Industry that spans over 25 years is where she has honed her Sales, Marketing and Customer Service skills. Dedicated to her clients’ success shines through in her everyday approach and she is both passionate and proactive with a genuine knowledge and belief that Mystery Shopping can make a huge difference in your business. Lisa is an avid bibliophile and works as a writer and editor in her spare time.

The Perils of Unanswered Web Enquiries

In the words of one of my Mystery Shoppers “I was ghosted”. Picture this: You’re eager to kickstart a new journey at a fitness club.

The Authenticity Of Mystery Shopping – Genuine Words Matter

At Mystery Shopping for Fitness Businesses the authenticity of our reporting is why our clients love their reports. The genuine unfiltered feedback sets us apart from our competitors.

Textual Harassment & Navigating the Fine Line between Persistence & Annoyance

As much as follow up is an extremely important part of nurturing relationships and communicating promotional oﬀers etc. there must be a balance between persistence and annoyance.

From Mystery Shopper to Unexpected Membership!

What started out as a standard mystery shop assignment for one of my team (let’s call her by her ‘alias’ name Chloe) turned into a fabulous win win situation for both my client and for Chloe!

A Day in the Life of a Mystery Shopper

Mystery Shopping is a challenging but fascinating job and I never know what to expect when I walk into any fitness/health/wellbeing facility. I actively engage in conducting numerous Mystery Shops myself, and I love immersing myself in the diverse ‘In Club Experience’ firsthand at the clubs we visit.

ICYMI – The Power of Storytelling: (And a true story)

The power of storytelling can set you apart from the others. It conveys messages in a very relatable manner that will both inspire
and motivate.

The Secret Weapon for Gym Success: Harnessing the Power of Mystery Shopping

For you to excel in the competitive fitness industry, understanding and improving the customer’s initial sales journey is paramount.

ICYMI – Don’t Forget The Over 50 Prospective Members

The over 50’s demographic has the economic power to make or break you. And yet, you don’t see us, you don’t rate us, and you are not courting us… More fool you.

Unveiling the Potential: The Power of Mystery Shopping in Gyms

In the fast-paced world of fitness, staying ahead of the competition is crucial. Gym owners and managers are constantly seeking ways to enhance their services and boost sales. One powerful tool that often goes
overlooked is mystery shopping.

What Is A ‘Top Gun’?

At Mystery Shopping for Fitness Businesses, we define a ‘Top Gun’ as a team member who consistently provides outstanding customer service that shines through among the thousands of Mystery Shopping Call Evaluations and Walk in Tours, that we conduct every year.