Mystery Shopping for Fitness Businesses

Top Gun 2026
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Author: Lisa Lord

Experienced and results orientated Lisa delivers exceptional customer service, reflecting her commitment to her clients’ success.  She combines a warm, compassionate personality with steely determination and focus.  Lisa’s early experience working in Media followed by her career in the Real Estate Industry that spans over 25 years is where she has honed her Sales, Marketing and Customer Service skills.  Dedicated to her clients’ success shines through in her everyday approach and she is both passionate and proactive with a genuine knowledge and belief that Mystery Shopping can make a huge difference in your business.   Lisa is an avid bibliophile and works as a writer and editor in her spare time.

Top Guns for May 2025!

✈️ Another month has flown by, and the Top Gun challenge is definitely intensifying!

Top Guns for March 2025!

In March, we conducted over 500 Mystery Shops across Australia, and selecting our top three was a particularly challenging task. In fact, the quality of performance was so high in our shortlist of 10 that we could not narrow it down to just three individuals this month, so we are recognising four exceptional team members.

Speed to Lead: The Game-Changer in Gym Sales

In today’s competitive fitness industry speed is a critical factor in converting leads into paying members. “Speed to Lead” refers to how quickly a gym responds to membership enquiries, and the reality is simple: the faster you respond, the higher your chances of booking a tour and closing a sale.

Beyond The Score! Unlocking the Full Value of Mystery Shop Evaluations

It is very tempting for our clients to zero in on the final score on mystery shop reports – after all, numbers seem like the most straightforward measure of performance.  But this is NOT the case – focusing solely on the score can lead to a narrow understanding of what is truly happening in your business.