Our team has mystery shopped over 750 fitness businesses across Australia, including large chains, boutique studios, franchises, local councils and independents annually.
Every week, we make enquiries just like your prospects do via email, Instagram, Facebook, phone calls, and walking into clubs.
We don’t set traps. Instead, we engage as genuine prospects asking authentic questions and having conversations that mirror real prospect interactions. Our findings are documented and shared with you through detailed reports.
Some clubs have been so perfect we cannot fault them! In 2025 we are recognising nationally our Top Guns every month:
In other clubs, we have been able to identify specific areas of improvement for their specific team members plus general areas for their staff development plans.
We also identified operational roadblocks that prospects may have been experiencing for months:
And that’s just scratching the surface!
Book A Sales Process Trend Call With LisaLisa has spent five years reviewing real-life prospect experiences across the fitness industry.
She will share common breakdowns, missed opportunities, and areas where competitors may be outperforming.
We are engaged by franchise groups, individual franchisees, council-owned gyms, and independents.
Data compiled is from real mystery shopping interactions, not surveys or subjective opinions. And our reports are 100% human generated – no AI.
We don’t provide solutions as part of our service, instead, we share what’s happening right now in your club.