Mystery Shopping for Fitness Businesses

Beyond The Score! Unlocking the Full Value of Mystery Shop Evaluations

It is very tempting for our clients to zero in on the final score on mystery shop reports – after all, numbers seem like the most straightforward measure of performance.  But this is NOT the case – focusing solely on the score can lead to a narrow understanding of what is truly happening in your business.

Tailoring Language to Specific Demographics

Recent Mystery Shopping data has revealed that we need to emphasize to our teams the importance of adjusting their language when speaking with different age demographics.

Gender and Communication

Do we communicate differently and handle an incoming call enquiry in a different manner depending upon the voice on the other end of the phone?

The Secret of Active Listening

There is a huge difference between hearing and listening. Hearing alone is not enough – you need to understand what is being said and why.