Mystery Shopping for Fitness Businesses

When One Lead Question Turns the Whole Sales Process Upside Down

Our client asked us to move away from our usual lead enquiry approach. Rather than asking about membership pricing, joining offers or general information about the club, our mystery shoppers introduced a more specific training goal and asked how the club could support them. WOW – did this turn the apple cart upside down.

How Do Your Teams Respond to Their Mystery Shop Report?

The last couple of months have been incredibly busy with many mystery shopping reports delivered across a range of fitness businesses.  We mystery shopped via Web enquiries, Call enquiries, Walk In Tours and In Club Class Experiences.  As always, the results provided valuable insight into the real enquiry and tour experience prospective members receive when they first interact with your club.

Real Thoughts from Real People

I know, I know, you have heard it all before from me  “Real insights, honest feedback, better service.”  But hear me out, because I am saying it again and I really mean it.

The Brave, The Blind and The Blunt Truth

It takes courage to be mystery shopped. Are you a courageous gym owner? Many owners and operators would rather not know. They would prefer to assume their staff are doing great, their systems are perfect and their members are happy.

A Regional Manager Was in Tears!

Recently I spoke with a Regional Manager from a group of Anytime Fitness clubs in Australia. When I shared the exciting news that one of the manager’s team members had been awarded Top Gun of the Month, the manager had more than one tear in her eye.