Mystery Shopping for Fitness Businesses

Top Guns for June 2026!

We have officially hit the halfway point of 2026, and the competition on the national leaderboard is heating up!

Top Guns for May 2026!

Huge congratulations to the three fitness industry pros who dominated their mystery shops and took home the May Top Gun Award:

Top Guns for February 2026!

After a massive start to the year in January, our February mystery shops showed that the competition is getting even tighter.

Top Guns for January 2026!

We are proud to announce the Top Gun Winners for January 2026. In an industry where first impressions are everything, these three staff members have set the gold standard for sales processes and prospect engagement.

Real Thoughts from Real People

I know, I know, you have heard it all before from me  “Real insights, honest feedback, better service.”  But hear me out, because I am saying it again and I really mean it.

The Language of Value

Today, I mystery shopped a fitness club and I hung up the phone genuinely excited. Not “that was nice” excited. But motivated, curious and keen to tour the club excited.

The Brave, The Blind and The Blunt Truth

It takes courage to be mystery shopped. Are you a courageous gym owner? Many owners and operators would rather not know. They would prefer to assume their staff are doing great, their systems are perfect and their members are happy.