Mystery Shopping for Fitness Businesses

Do You Have A Top Gun Sales Person On Your Team?

An exclusive reward program for our clients in 2025 has been designed to incentivise, recognise, and celebrate individual team members who consistently go above and beyond in demonstrating exceptional sales and customer engagement skills. There is nothing you need to do other than be one of our clients.
 
The Top Gun Program highlights team members every month who excel in showcasing how prospects should be treated—with professionalism, respect, warmth and value—while effectively following a structured sales process to inspire prospects to visit the club and showcase the incredible value of becoming a member.
 
Every month we will announce the 3 Top Guns for the month and they will each receive a $40 Gym Shark Voucher! In November, all Top Gun monthly winners will go in the draw to be crowned 2025 Top Gun and will receive $500 cash plus a special prize for the club they work in.
 
There is no cost to participate in the Top Gun program, just mystery shopping with us puts you and your team in the running to be Australia’s Top Gun!

What Defines Excellence For This Top Gun Award?

1. Consistent Excellence in Service Delivery
  • Consistently exceeding expectations in customer service, showcasing professionalism, friendliness, and attentiveness.
2. Mastery of the Sales Process
  • Effective handling of enquiries, showcasing confidence and expertise in explaining services, products, and membership options.
  • Meeting or exceeding sales-related objectives like trial sign-ups or membership conversions.
3. Remarkable Communication Skills
  • Clear, concise, and engaging verbal and written communication in all interactions.
  • Making members and prospects feel heard, valued, and understood.
4. Problem-Solving and Proactive Thinking
  • Demonstrating initiative in addressing member concerns or challenges during the mystery shop.
  • Offering solutions that align with the club’s values and elevate the member experience.
5. Authenticity and Brand Alignment
  • Upholding and embodying the brand’s mission, vision, and customer service values.
  • Creating a memorable and personalised experience for every client.
6. Adaptability and Growth
  • Showing improvement in areas identified as weaker in initial evaluations.
  • Willingness to embrace feedback and translate it into actionable changes.
7. Making a Lasting Impression
  • Going beyond expectations to deliver a remarkable experience, as defined by Seth Godin—worthy of remark.
  • Consistently earning positive comments from mystery shoppers about their interactions.

Promotion Rules & Eligibility

Prizes

Monthly Top Gun Winners

Top 3 sales people for each month will win a $40 Gym Shark voucher.

2025 Top Gun Winner

The National Top Gun Winner for 2025 will win a framed certificate, a Top Gun t-shirt and $500 cash.

2025 Top Gun Winning Club

The club that the Top Gun works in will receive TWO complimentary ESP Mystery Shops to be used in 2026 – valued at $600.

Some Of Our Previous Top Gun Winners!

Terms & Conditions Apply – All decisions made by us are final and binding and no correspondence will be entered into. For questions regarding the Top Gun Promotion, please contact Lisa Lord at lisa@activemgmt.com.au