Mystery Shopping for Fitness Businesses
Top Gun 2026: Turn Enquiries Into Conversions And Reward Your Team
Most gym owners want more members which means really looking after their prospects. The biggest obstacles in their business:
- Missed enquiries.
- Tours that don’t close.
- Staff who aren’t confident in handling objections.
That’s where Mystery Shopping for Fitness Businesses steps in. We can tell you why you have low conversion rates or why your team are kicking butt!! Every shop you receive a detailed, personalised report showing exactly where your team shines and where they can improve. It’s independent, honest feedback designed to grow your revenue.
In 2026 your team members could be Top Guns. This is our national reward & recognition program where we celebrate the best sales skills in gyms across Australia and is exclusive to our clients.
The best part? You don’t have to organise a thing.
Top Gun 2026! What’s New This Year!
Monthly Winners
Four Top Guns Recognised Each Month
2 winners for Outstanding Phone/Web Enquiries
2 winners for delivering Exceptional Walk In Tour Experiences
End Of Year Winners
To Be Announced: November 2026
$250 Cash Prize – Top Performer in Phone/Web Enquiries
$250 Cash Prize – Top Performer in Walk-In Tour Experiences
$500 Mystery Shopping Voucher - Awarded to the Club of a Top Gun Winner
Pre-Register Your Business Now for 2026 – Don’t Miss Out!
To be eligible for Top Gun 2026, all clubs current, new, and returning clients must register.
What Defines Excellence For This Top Gun Award?
1. Consistent Excellence in Service Delivery
- Consistently exceeding expectations in customer service, showcasing professionalism, friendliness, and attentiveness.
2. Mastery of the Sales Process
- Effective handling of enquiries, showcasing confidence and expertise in explaining services, products, and membership options.
- Meeting or exceeding sales-related objectives like trial sign-ups or membership conversions.
3. Remarkable Communication Skills
- Clear, concise, and engaging verbal and written communication in all interactions.
- Making members and prospects feel heard, valued, and understood.
4. Problem-Solving and Proactive Thinking
- Demonstrating initiative in addressing member concerns or challenges during the mystery shop.
- Offering solutions that align with the club’s values and elevate the member experience.
5. Authenticity and Brand Alignment
- Upholding and embodying the brand’s mission, vision, and customer service values.
- Creating a memorable and personalised experience for every client.
6. Adaptability and Growth
- Showing improvement in areas identified as weaker in initial evaluations.
- Willingness to embrace feedback and translate it into actionable changes.
7. Making a Lasting Impression
- Going beyond expectations to deliver a remarkable experience, as defined by Seth Godin—worthy of remark.
- Consistently earning positive comments from mystery shoppers about their interactions.
Promotion Rules & Eligibility
- Top Gun Period starts January 2026 and concludes October 2026.
- Mystery Shopping (in any form) must be conducted at least once per month for a minimum period of 3 months between February and October.
- Monthly Winners will be determined based on mystery shopper reports and experiences and are selected at the sole discretion of Mystery Shopping For Fitness Businesses. They will be contacted in the first 7 days of the month and monthly winners announced via our email by the 10th of the month.
- 2026 Winners will be announced in November 2026 and notified via email before the end of the month.
- To qualify to be 2026 Top Gun individual team members must be a Top Gun Winner during any given month to and still be working at the same club.
- Consistency Matters: If the same team member is mystery shopped multiple times over the promotion period, their ongoing performance will be considered.
- Individual Recognition: The Top Gun winners each month will go into the draw to be the National Individual Top Gun of the Year. This is a random selection process
Terms & Conditions Apply – All decisions made by us are final and binding and no correspondence will be entered into. For questions regarding the Top Gun Promotion, please contact Lisa Lord