We are excited and incredibly proud to share that a brand-new Individual Sales Excellence Award designed by us for the AUSactive Awards has officially launched as a category for the 2026 awards.
This award shines a spotlight on one of the fitness industry’s most important, yet often under-recognised roles: the professionals who welcome new members and drive business growth. It recognises membership sales professionals who go far beyond simply “selling.” These individuals create powerful first impressions, build genuine connections, and help more Australians feel confident about taking that first step on their fitness journey.
The very best in our industry understand that great sales is not about pressure; it is about listening, understanding goals and building trust from the very first interaction.
What makes this award truly unique is its assessment process. Finalists are evaluated through real customer interactions, including multiple mystery shops and in-club visits, which ensures the results genuinely reflect the true member experience.
Even better, every club that submits a nomination will receive valuable insights into its sales process and customer journey through detailed mystery shop reports.
If you have a team member who consistently delivers exceptional first impressions and represents your club with professionalism and care, we strongly encourage you to nominate them. This is your opportunity to recognise the people who are making a real difference – helping more Australians become more active, more often.
Nominations Open Now: https://ausactive.awardsplatform.com/
For media enquiries, please contact:
Mystery Shopping For Fitness Businesses lisa@activemgmt.com.au
For AUSactive enquiries, please contact: rain.lim@ausactive.org.au
About AUSactive
AUSactive is Australia’s peak body for the exercise and active health sector, empowering members to grow their skills, businesses, and careers, and aiming to professionalise the exercise and active health industry.
About Mystery Shopping For Fitness Businesses
Mystery Shopping For Fitness Businesses is Australia’s leading provider of customer experience insights for fitness facilities, delivering over 500 mystery shopping calls and visits per month and supporting clubs in improving their sales performance, service standards, and member experience.
Experienced and results orientated Lisa delivers exceptional customer service, reflecting her commitment to her clients’ success. She combines a warm, compassionate personality with steely determination and focus. Lisa’s early experience working in Media followed by her career in the Real Estate Industry that spans over 25 years is where she has honed her Sales, Marketing and Customer Service skills. Dedicated to her clients’ success shines through in her everyday approach and she is both passionate and proactive with a genuine knowledge and belief that Mystery Shopping can make a huge difference in your business. Lisa is an avid bibliophile and works as a writer and editor in her spare time.