Mystery Shopping for Fitness Businesses

Our Mystery Shopping team recently discovered a problem that could have had a monumentally negative impact, not to mention lost sales. 

Upon conducting our regular Mystery Shop Calls, we discovered that not only was the phone regularly going unanswered but when our calls did finally go through to a recorded message – it was the Christmas hours message.

And to be honest, this is not the first time we have discovered an out of date message.  We called a club in 2021 stating the Centre was currently closed due to Covid Lockdown!

What concerns us is how long are messages out of date?

How many sales opportunities had been lost?

Were the owners/managers aware of the full impact of this ‘blind spot’?

Blind Spots exist in all businesses.  In fact it is almost impossible to not have blind spots in any business.  The first step is to recognise that they exist and once we do this then we can figure out what they are and how to get past them.

One way to tackle blind spots is bring in a third party who can give a fresh perspective and reflect back on what they are witnessing and seeing in your business.  Mystery Shopping allows you not only to identify opportunities for improvement but to also identify where things go wrong and therefore allow you to quickly control the wide variety of scenarios that may occur and the ‘blind spots’ such as this discovery in our recent case study.

In this particular case, within hours of our mystery shop call we contacted our client and before the close of business that day they updated their answering message.

You should consider Mystery Shopping as your business health check.  The cost of a good quality Mystery Shopping program pales into significance when you look at it from this point of view.

Stories like this makes Mystery Shopping truly valuable!

Mystery Shoppers for your business are the key to unlock great potential! 

Our mission is to encourage, grow and facilitate outstanding customer service, leading to member satisfaction and increased business.

Our Mystery Shopping program is adapted exclusively for the fitness industry and your unique business requirements. We will give you the best corrective feedback and data. Each report you receive will provide super useful information for your business. Our reports will enable you to have transformative insights and determine priorities that allow our clients to take action, to affect positive change and drive improved business performance.

Our Mystery Shopping program is conducted with integrity and discretion.

Consider making mystery shopping an ongoing part of your overall company initiatives to develop real awareness of customer service and reinforce your sales!