Mystery Shopping for Fitness Businesses

In March, we conducted over 500 Mystery Shops across Australia, and selecting our top three was a particularly challenging task. In fact, the quality of performance was so high in our shortlist of 10 that we could not narrow it down to just three individuals this month, so we are recognising four exceptional team members.

It was a true pleasure to personally reach out to each of them, sharing the exciting news and congratulating them on their outstanding achievement. I got to learn a little about their individual journeys and experiences that have led them to their current roles within the Clubs they represent.

All the Top Guns were genuinely surprised and appreciative of the recognition and thrilled to receive their GymShark vouchers.

Our Top Guns all received perfect or near perfect scores in following their respective sales process and I have included below snippets of comments from our Mystery Shopper reports (all in their own words – no AI embellishing anything) which highlight the reasons why these four individuals are truly deserving of this recognition.

Top Gun 1 was a ball of energy on this call, making the conversation both engaging and enjoyable. Her enthusiasm was contagious, and I genuinely appreciated her positive approach. She provided an excellent rundown of the gym’s offerings, including strength-based workout options and a variety of classes that aligned with my interests. I definitely felt I would be totally supported in my fitness journey at this Club. Her rapport building skill was outstanding. I loved her playful approach when she suggested I bring my gear for a ‘cheeky workout’. I was excited to tour!”

“The call flow with Top Gun 2 was excellent and very smooth. She was attentively listening and explained everything in detail. I felt totally connected and comfortable. Keeping my situation in mind she related how she would help me achieve overall fitness and gave me the rundown on getting started. She addressed my lower back pain and went on to describe relevant equipment that would help and went into details about PT sessions. She was genuinely interested in getting me started towards achieving my fitness goals”.

Top Gun 3 was amazing!  Plenty of laughter and she reiterated several times during the conversation how excited she was in getting me started! She was able to easily overcome my objections and hesitations by talking me through how the hardest part of my journey will be walking through the door for the first time – and which time she will be right there for me. I wanted to just get in there and sign up and get started”! After this call had finished I realised that I had totally forgotten she never gave me membership pricing – and I didn’t care.”

“Top Gun 4 was a superstar – she was friendly, energetic and engaged and seemed to really love the club herself. You could tell from her body language and enthusiasm that she was not just doing the job, but how passionate and attached she felt about what she did. She showed me all of the equipment she felt would benefit me on my fitness journey here at the club. She listened to me patiently while I spoke and gave me tips and suggestions all along the way.

I loved her vibe and positivity. The tour was very smooth and the flow of the conversation was great. She spoke about the benefits of working out for mental health, lowering stress levels and getting into a fitness regime which was very important. The chat was all so easy and comfortable. As a first timer at the club, I thoroughly enjoyed the tour –where do I sign up!”

📩 Contact Lisa at lisa@activemgmt.com.au to start enhancing your sales process and rewarding your sales team today!