Author: Lisa Lord

Experienced and results orientated Lisa delivers exceptional customer service, reflecting her commitment to her clients’ success. She combines a warm, compassionate personality with steely determination and focus. Lisa’s early experience working in Media followed by her career in the Real Estate Industry that spans over 25 years is where she has honed her Sales, Marketing and Customer Service skills. Dedicated to her clients’ success shines through in her everyday approach and she is both passionate and proactive with a genuine knowledge and belief that Mystery Shopping can make a huge difference in your business. Lisa is an avid bibliophile and works as a writer and editor in her spare time.

The Secret Weapon for Gym Success: Harnessing the Power of Mystery Shopping

For you to excel in the competitive fitness industry, understanding and improving the customer’s initial sales journey is paramount.

ICYMI – Don’t Forget The Over 50 Prospective Members

The over 50’s demographic has the economic power to make or break you. And yet, you don’t see us, you don’t rate us, and you are not courting us… More fool you.

Unveiling the Potential: The Power of Mystery Shopping in Gyms

In the fast-paced world of fitness, staying ahead of the competition is crucial. Gym owners and managers are constantly seeking ways to enhance their services and boost sales. One powerful tool that often goes
overlooked is mystery shopping.

What Is A ‘Top Gun’?

At Mystery Shopping for Fitness Businesses, we define a ‘Top Gun’ as a team member who consistently provides outstanding customer service that shines through among the thousands of Mystery Shopping Call Evaluations and Walk in Tours, that we conduct every year.

Tailoring Language to Specific Demographics

Recent Mystery Shopping data has revealed that we need to emphasize to our teams the importance of adjusting their language when speaking with different age demographics.

Gender and Communication

Do we communicate differently and handle an incoming call enquiry in a different manner depending upon the voice on the other end of the phone?

Get A Clear Picture Of Just What Happens In Your Business

In the competitive fitness industry even the smallest change in your customer service can produce more sales.

Have You Called Your Business Lately?

Your phone manner is quite possibly the first and most important interaction to create a good impression to a prospective member.

Your Business Voicemail Is A Marketing Message

Having a voicemail message is crucial and just as crucial is that your message conveys your brand.

Try Standing & Smiling When Taking Incoming Calls

When you answer the phone with a smile on your face and standing up you are actually communicating a ton of non-verbal cue’s through your voice tone.